CRM or Customer Relationship Management could be a marvel, as ancient as the commerce itself. With trade becoming a science, CRM has gotten to be an essential part of trade sciences. Automation is essential for any modern corporate. Expansion of business is impossible without automation. The same applies to Customer Relationship Management (CRM). Marketing automation is an essential component of the CRM strategy of any modern business outlook.
Defining Customer Relationship Management
Customer Relationship Management (CRM) refers to the standards, principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization’s point of view, this whole relationship envelops direct interactions with customers, such as sales and service-related processes, forecasting, and the analysis of customer trends and behaviors. Eventually, CRM serves to upgrade the customer’s overall experience.
The meaning of CRM has changed a lot over the years. CRM is a term that was initially defined and designed to improve customer service. Today, though, it relates to an entire business strategy. CRM software acts as a single repository to bring your sales, marketing, and customer support activities together, and streamline your process, policy, and people in one platform.
Elements of CRM range from a company’s website and emails to mass mailings and telephone calls. Social media is one-way companies adapt to trends that benefit their bottom line. The entire point of CRM is to build positive experiences with customers to keep them coming back so that a company can create a growing base of returning customers.
CRM Market – Some Statistics
- In 2015 the total size of the CRM market was $23.14 billion which has soared to USD 44.64 billion by the end of the year 2019. According to the projections, the CRM market is going to be almost double by the year 2025 and is expected to reach $80 billion. At the moment CRM is the fastest-growing segment in the software market.
- The cloud-based SaaS has taken up about 75% of the market share with on-premises deployments shrinking to 25%.
- Salesforce is the market leader with 19.8% shares whereas Oracle at 5.35% is second, followed by SAP at 4.8%, Adobe at 3.9%, and Microsoft at 3.8%.
Salesforce – The Company – An Introduction
Salesforce is recognized as the world’s #1 CRM solution provider. Headquartered in San Francisco, California, Salesforce was initiated in 1999. Salesforce is known for pioneering the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce is an undisputed world leader in the cloud CRM market. With annual revenue of US$17.1 Billion, Salesforce employs more than 49 thousand people.
Salesforce – The Platform
Salesforce is a customer relationship management solution bringing customers and businesses together. It is an integrated CRM platform that provides a unified shared view of the individual customer to all business departments — like marketing, sales, commerce, and service.
Salesforce Architect – Career Outlook
Salesforce Architects are the most trusted digital advisors and respected team leaders in the ecosystem. They’re big-picture thinkers and in-depth problem solvers who take pride in designing systems that can stand up to anything. Salesforce Architect credentials comprise various certification paths that recognize specialized knowledge and skills, as well as your growing expertise using the Salesforce platform.
Salesforce Architect – Typical Job Roles
- Advanced Administrator
- Data Architect
- Technical/Solution Architect
- Advanced Platform Developer
Salesforce Architect – Average Salary
As of Dec 2020, the average annual pay for a Salesforce Solution Architect in the United States is $144,974 a year.
It can be as high as $198,000 and as low as $82,500, depending upon the employer, job role, location, skill level, and years of experience.
Salesforce Certified Data Architecture and Management Designer
A Salesforce Certified Data Architecture and Management Designer assesses the architecture environment and requirements and designs sound, scalable, and performant solutions on the Customer 360 Platform as it pertains to enterprise data management. The candidate is knowledgeable about information architecture frameworks covering major building blocks, such as data sourcing, integration/movement, persistence, master data management, metadata management, and semantic reconciliation, data governance, security, and delivery.
The candidate also has experience assessing customers’ requirements in regards to data quality needs and creating solutions to ensure high-quality data (e.g. no duplicates, correct data) and can also recommend organizational changes to ensure proper data stewardship. The candidate has experience communicating solutions and design trade-offs for business stakeholders.
Experience And Background:
- 2 to 3 years of Salesforce experience
- 5+ years of experience supporting or implementing data-centric solutions
Salesforce Certified Data Architecture and Management Designer – Exam Outline
The Salesforce Data Architecture and Management Designer exam measures a candidate’s knowledge and skills related to the following objectives:
Data modeling/Database Design: 25%
Master Data Management: 5%
Salesforce Data Management: 25%
Data Governance: 10%
Large Data Volume considerations: 20%
Data Migration: 15%
Salesforce Certified Data Architecture and Management Designer – Exam Format
Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 105 minutes
Passing score: 58%
Salesforce Certified Data Architecture and Management Designer – Preparing For The Exam
Relevant experience, dedication, and good planning are the few essentials for success in a certification exam. You are required to make a daily schedule for study and practice. Besides that, you need focused and updated training material.
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Being A leader in the CRM software market with an amazing year over year growth, Salesforce is a great career in terms of growth opportunities and financial returns. Salesforce Certified Data Architecture and Management Designer is one of the best certifications for a career professional in Salesforce Solutions. Dedication and focused training resources can earn you this rewarding certification.